Many webmasters don’t know if they should use PPC (Pay Per Click) or that they must focus on better SEO (Search Engine Optimization) rankings. I will give you a summary of the advantages and disadvantages of PPC and tomorrow I will give these of SEO. The best thing is a combination of these two. But lets split them up.
Pay Per Click – Advantages:
Instant results. If you advertise your website on pay per click search engines, then you will get traffic now and not several months later (which is the case with SEO).
PPC ads are perfect for time limited offers. If you use SEO for this, big change the offer has expired before you get the rankings.
You can stop PPC ads at any time.
PPC ads allow you to bid on a large amount of keywords, including misspellings and other keyword variations that you cannot put on your web pages.
Pay Per Click – Disadvanges:
PPC advertising can become very expensive if you bid on the wrong keywords or if you don’t calculate the maximum bid price correctly.
Click fraud can be a problem. Not all clickers are potential customers.
If you know any other advantages or disadvantages, please comment them