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Blogroll Links?

Almost every blog has a blogroll. A place where you link to other bloggers that you read or just like. Recently I talked to a friend about this and I asked him to change my anchor text to Online Marketing. After that he made a blog post about it to ask the crowd. It ended up with some interested comments and now I want to discuss it with you.

What do you think of this? Should I change my anchor text on every other blog? Or leave it the old way. I am not so sure anymore. If my name will be on a lot of blogrolls they will know me and know who is behind it. They don’t know that when they see Online Marketing. But on the other side. Blogrolls are mostly for SEO purpose in my eyes.

I would like to know what you think about this. What do you think of the anchor text of a blogroll link ?