SEO stands for Search Engine Optimization and almost every webmaster is aware of this concept. It is a very big business and there are millions of dollars being spent every month in this mysterious niche. A few year ago SEO.com was sold for 5 million dollar. But what are the real advantages and disadvantages of SEO? Lets talk about that.
Advantages of Search Engine Optimization (SEO):
The traffic that you receive through organic search engine results is free.
Once you have good rankings there will be a large number of visitors coming to your site every day
Search Engine Optimization delivers Long Term results without financial input.
Disadvantages of Search Engine Optimization (SEO):
Time consuming: To get good results, you have to do a lot of work and need time.
It could lead to a redesign of your website. If you create a website, better do it also for the search engines.
Previously I wrote about the advantages and disadvantages of PPC. Personally I like SEO more than PPC. Search Engine Optimization is giving you results for the long term, and is cheaper than only use PPC all time long.
It is not easy to get high search engine rankings though, you have to know a lot about it and keep working on it all the time. But it is worth it 100 %.