eBay Acquires StumbleUpon

While reading the finance page from Yahoo! I saw a very interesting article about that eBay acquired StumbleUpon for approximately $75 million. eBay wants new communities that are based on commerce and sustained by trust, and StumbleUpon is the right community for that. I cannot disagree. StumbleUpon is most advertised by word-of-mouth and is growing with 150 % each year. I don’t think this growth will slow down in the future.

For the people that don’t know what StumbleUpon is, they allow people to discover websites, videos, people, product information, just everything that you can think of on the web. The people can vote for the content they see and that way StumbleUpon gets smarter as it is used and provides an increasing level of relevance over time.

StumbleUpon has more than 2.3 million users and approximately 5 million recommendations daily. The company was found back in 2001 and is located in San Fransisco. StumbleUpon is now one of the most popular ways to discover new content on the web.